Fashion Entrepreneurship: Retail Business Planning, 2nd Edition ...

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Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship, Retail Business Planning 2nd edition serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and is replete with business and financial plan templates, profiles of successful entrepreneurs and exercises that allow readers to apply the process to their own concepts.

Product Details

• Paperback: 448 pages
• Publisher: Fairchild Pubns; 2 Pap/Cdr edition (September 11, 2011)
• Language: English
• ISBN-10: 1609011341
• ISBN-13: 978-1609011345
• Product Dimensions: 10.7 x 8.4 x 0.8 inches
• Shipping Weight: 2 pounds

Customer Reviews

Fashion Entrepreneurship

?December 16, 2002

By Ronald F. Mueller

If you are entering the world of retail fashion or the fashion industry this book is an absolute necessity. Excellent detailed information taking the reader through the fashion retail process, e-commerce and writing a buisness plan. The CD rom that comes with the book is superior to other business plan software and makes writing a business plan easy.

Fashion Entrepreneurship: Retail Business Planning

?February 14, 2003

This book is required reading for those interested in opening any form of fashion retail business. The text provides step-by-step guides and well thought-out examples for the reader to follow in preparing a business plan unique to this type of retailing.

Business planning simplified?Excellent concept!

?July 14, 2006

By Lizzie

This is an ideal resource for building a business plan to secure funding for a fashion retail store. Step-by-step guidelines for writing the plan and operating the store. There is nothing else like this book on the market!

Source: http://www.123blog.us/fashion-entrepreneurship-retail-business-planning-2nd-edition/

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